About Us

The White Label Coffee Company

Louisiana Roasting Company is a family-owned coffee roaster and importer based in Shreveport, LA. We specialize in sourcing and roasting the highest quality beans we can find.

We roast to order so that we can provide our devoted followers with the freshest beans possible and can provide a high level of customization both at the wholesale and retail level. Many of our customers have specific preferences as to roasting temperature or unique custom blends, which we are generally able to accommodate.

As one of the few roasters in the country offering both air-roasted and traditionally-roasted coffee, we are uniquely positioned to view the pros and cons of each method objectively and experiment to find the optimal roasting profiles for each new lot we source.

We are the private label producers of choice for premium grocers and independent coffee shops throughout the US. We also sell direct-to-consumer under our own brand name through our web site.

We never buy commodity coffee. We work with specialty coffee importers who focus on smaller producers and co-ops to help support the use of more sustainable farming methods. Most of the coffees we buy are certified organic. Some are certified as fair trade. We are not a certified organic facility, so we cannot sell products labeled as organic. Please let us know if you have questions about the origin of a specific lot of coffee.

We do things a bit differently

This company only exists because we are truly fanatical about drinking great coffee.

  • We roast to order
    Our beans never sit on a shelf. In our opinion, not all fresh coffee in the world tastes good, but all stale coffee tastes bad.
  • We buy the highest quality raw beans
    We buy the coffee beans we want to drin, from regions and producers with forward-thinking farming practices.
  • We don't advertise
    We're not aiming to be the biggest coffee roaster in the world. We just want to sustain ourselves and roast really great coffee. You probably heard about us from one of our customers.